Advertising outdoors is essential in today’s world, you can effectively build and maintain your brand, engage with specific audiences and target markets by strategic positioning.

You get the opportunity to reinforce the impact of your campaign when also using other advertising mediums – getting a stronger message across.

 

People are spending less time looking at traditional media, their lives are fast paced, commuting in cars, absorbing their current surroundings. Having your brand in their line of vision is key to a successful campaign without competing for attention from other competitors.

By advertising on Out-of-home media you can:

  • Effectively build and maintain your brand,

  • Engage with specific audiences and target markets by strategic positioning.

  • Reinforce the impact when also using other advertising media to get a stronger message across.

  • Create a ‘Path to Purchase’ converting Out of Home to a Point Of Sale.

 

Effectively build and maintain your brand,

Branding is the core of every company, by using it repeatedly in OOH, you are extending your message, making it memorable, and reinforcing the link with the consumer.

The visibility of large format advertising places your brand on the main stage, making it stand out from the crowd. It has been proven that using branding in OOH has increased the awareness with the target markets, more so than other media sources. 

Engage with specific audiences and target markets by strategic positioning.

Using Large Format Advertising outdoors means you can hand pick the locations you want your message to be displayed, and in turn your specific target market.

It is much more accurate way of reaching the consumer when compared to other advertising mediums. It ensures that you are reaching the audience 24/7.

It is a cost-effective way of reaching your clients, where you won’t be competing for attention.

 

Reinforce the impact when also using other advertising media to get a stronger message across.

It is likely that you will consider using a number of advertising mediums when promoting your brand or product, and by using OOH alongside these, it will assist you in creating a very solid and complimenting campaign. For example, hearing your ad on the radio in the car and then seeing the Billboard moments later. It reinforces the message to your clients, who then have a greater recall of your brand.

Merging advertising mediums with Outdoor is a strategy that a lot of Companies use to maintain and increase brand awareness, and they continue to use OOH after the other advertising mediums have tapered off. Talk with us to see how we can help you compliment current and future campaigns.

 

Create a ‘Path to Purchase’ converting Out Of Home to a Point Of Sale.

Competing for attention in other forms of media can reduces the effectiveness of your campaign, by using strategically placed billboards and digital media, you can greatly enhance the chances of your target market to becoming paying customers.

According to the UK’s Outdoor Media Centre (OMC), it has been proven time and time again that OOH is the ‘last window of Influence’ with 83% of people recalling an advertisement shortly before they went shopping.

Large Format Advertising is a cost-effective way of reaching your target audience in the decisive moments. Let us help you convert your OOH to POS.